You're right, Yammer does have a lot of promise, but there are so many choices in the socnet / collaboration space, I can see why retaining users would be a problem. Yammer is so stripped down, I could see why Sys Admins wouldn't like the look of it.
Hope it survives, but it's going to have to be more assertive in it's marketing. "Build it and they will come" may have worked in Costner's "Field of Dreams", but certainly not on the internet.
Lauren Fisher
· 2 months ago
Hi, you're absolutely right about it being in a crowded marketplace. Although it's certainly an attractive option for many purely because it's free. I hope we see more marketing of this, I do think we're about to see a second wave for it.
dunkndisorderly
· 2 months ago
I really like the principal of Yammer. I think you make a good point though if you are woprking in a reasonably large sized company getting everyone to embrace new technology when they don't have a facebook or twitter account or even know about instant messaging is very difficult. You tend to get a few users trying to push it and without someone championing it and communicating the benefits people don't see the value. I know here at Pure360 there was an initial attempt to get it started and several people joined but activity levels just dropped after no real take up. The problem is there is no real promotion. I think you need someone actually driving this from within. Probably easier to integrate the technology somehow with exisiting systems everyone is used to already using. I agree with SEOcopywriter in that there is clearly a lot of choice out there for collaboration type tools.
I agr
Lauren Fisher
· 2 months ago
Hi Duncan - intergrating with an existing solution is a really interesting point. Collaborating somehow with a site like basecamp or huddle (though they offer similiar functionality) could be where the future lies for Yammer. Effecting change is going to take a long time so benefiting from an existing system could be incredibly valuable for the site. I think a lot of people were in the same boat when it first launched, in that a few people used it for a week or so but without enough involvement internally, the benefit of it is negligible.
All Comments
Hope it survives, but it's going to have to be more assertive in it's marketing. "Build it and they will come" may have worked in Costner's "Field of Dreams", but certainly not on the internet.
I hope we see more marketing of this, I do think we're about to see a second wave for it.
I agr
I think a lot of people were in the same boat when it first launched, in that a few people used it for a week or so but without enough involvement internally, the benefit of it is negligible.